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Why Neglecting to Set Yourself SMART Goals is Dumb

Goal setting is very rarely treated with the respect in which it deserves, and is often deemed a waste of time before cracking on with the real task at hand. However, goal setting is about making yourself accountable for the task in which you are about to commence, and setting SMART goals provides you with a quantifiable framework to use when evaluating your level of success.


What are SMART Goals?

SMART goals are:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Timely

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Look at the ‘who’, ‘what’, ‘where’, ‘when’, ‘why’, and ‘how’ associated with your event, and touch on these event elements across your goals. Who will be attending the event? Why is the event taking place? Where will it take place? Questions such as these need to be asked and answered at the beginning of your event planning, so that all future actions link back to a central event plan.


Take your SPECIFIC ideas, and think about how you would measure whether or not you have been Looking at the ‘who’ for example,


Goals should push you to strive the best possible outcomes, but there is no point setting them if they are simply impossible. If you do not have the time, budget, network, or skills to achieve a goal, disregard this idea for at least the short term. Instead, perhaps set yourself smaller goals that could one day assist you in achieving your more audacious goal.


Ensure your event goals either look at your personal performance, or look at the success of the event as a whole. Try and establish an equal number of each type of goal to keep yourself and your event team on track.


Give your goals deadlines, and respect these deadlines throughout the event planning process.

Conference or Event SMART Goals

Here are some examples of SMART objectives you can set for your next conference or event.

Examples of SMART goals include:

  • Select a venue in a picturesque location with at 30+ accommodation rooms and a conference room large enough to accommodate 60+ guests (‘Where’).
  • Ensure that at least 80% of the finance team are able to attend the event (‘Who’).
  • During the event, the team will discuss and complete the marketing calendar for the next financial year (‘What’).

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