The speakers that you choose to invite to your next conference can be the make or break factor that determines the success of your conference. As a result, it's important to put sufficient thought into choosing those speakers. The following are a few tips that you can use to get the best speakers possible for your next conference.
Use social media to your advantage
Almost everyone is on social media these days -- take advantage of it! You can use social media to see the types of topics, and level of expertise, that your speakers exhibit. You can also see how big their following is, and whether or not they will be a draw for your conference attendees. Don't forget to check all the major social media platforms, from Facebook to Linked-In to Pinterest.
Try to mix established industry expertise with a unique or surprising perspective
When choosing speakers, the obvious direction is to go with someone who is well-established in your particular industry. While that is certainly a valid decision, it is also worthwhile to find speakers who can offer something interesting, and possibly even newsworthy, at your conference.
Interview potential speakers beforehand
It’s one thing to read about a speaker, it’s another thing completely to interview them firsthand. Even if you only speak to them on the phone for 5 or 10 minutes, an interview can help ensure that you are inviting a speaker that fits in with the type of conference you are hosting.
Find speakers that are willing to speak with conference attendees before and after
One way that you can give your conference attendees the best experience possible is by letting them speak to the industry experts they have driven or flown long distances to see. Make sure that speakers are willing and happy to speak with your conference attendees both before and after their speech or panel.
These are just a few suggestions on how to get the best speakers at your conference. Let us know if you have other tried-and-true tips as well!
We can help.
Over the 25 years we have been in the conference business we have seen what works over and over. As you may imagine we have lots of contacts and have seen many great speakers that have been invited to deliver a message at CountryPlace. Share with us the aim of your event and ask us for a suggestion.