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How a team building activity will add value to your event

By Jeffry Farman, past Global President, International Association of Conference Centres and director at CountryPlace.

Taking time out of the office for team meetings, conferences and training are all important parts of keeping any business on track. Yet time is precious and companies are under pressure to get as much value as possible when spending time away from day-to-day operations.

Adding a team building element to your conference, meeting or training day agenda is a compelling way to gain added value in terms of both time and money. Many business leaders say team building is one of the most important investments that can be made in an orgsanisation’s workforce.

Here are 5 benefits of adding team building to your meeting or event

Increasing Engagement

Engaged employees can dramatically reduce the risk of staff turnover in companies. In fact, research shows highly engaged employees are 87% less likely to leave their companies than their disengaged counterparts. The evidence also points to organisations with engaged employees having 2.5 times higher revenues than competitors with low engagement levels.  Engagement among the workforce means more innovation as well as more loyalty. Enthusiasm for the workplace leads to greater job satisfaction and connection to the organisation.

Improving Productivity

Engaging employees through team building ultimately means the workforce is more invested in the success of the company. When people are interested in and feel a connection with the work they’re doing, they’re more likely to perform. In turn, this has a positive knock-on effect on both the company and its customers.

Reinforcing Company Goals and Vision

Team building exercises do more than create a feel-good factor among staff; they’re also opportunities to ensure people are on the same page when it comes to the organisation’s mission. Studies have shown that only 40% of employees have an understanding of their company’s goals, strategies and tactics. Weaving in the company vision, aims and goals into team building can be incredibly helpful to reinforce these messages. Get everyone on the same page.


High ropes team building course at CountryPlace in the Dandenongs

Boosting Trust

Creating a bond between people who are expected to work closely together can make a powerful contribution to improved productivity. In the day-to-day pressure of a working environment, it can be difficult for bonds to develop as the practicalities of delivering work take priority. Removing people from this environment and placing them in a more relaxed atmosphere does wonders for forming relationships. By ensuring employees at all levels of seniority take part, staff gain trust in their leaders too.

Enhancing Communication

In a daily business environment, there’s an over-reliance on email as a method of communication with peers. A Deloitte study found 77% of businesses think this is not an effective tool for communicating. By and large, the most effective form of communication is face-to-face. Team building offers the perfect opportunity to remind people how effective and enjoyable verbal communication is.

The facts are compelling. Team building improves employee engagement and company performance, while all aspects of employee interaction have an opportunity to shine at team building events. Dedicating time to team building is a win-win situation for both companies and their workforce.

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